{"id":4761,"date":"2025-10-12T12:01:10","date_gmt":"2025-10-12T10:01:10","guid":{"rendered":"https:\/\/enteka.fr\/?p=4761"},"modified":"2025-10-12T12:01:10","modified_gmt":"2025-10-12T10:01:10","slug":"mediatraining-lagenda","status":"publish","type":"post","link":"https:\/\/enteka.fr\/index.php\/2025\/10\/12\/mediatraining-lagenda\/","title":{"rendered":"Mediatraining : \u00ab\u00a0l’agenda\u00a0\u00bb"},"content":{"rendered":"\n

Petit spoiler de la formation \u00ab\u00a0media training\u00a0\u00bb que je dispense actuellement \u00e0 des candidats aux \u00e9lections municipales, pour illustrer la <\/a>notion \u00ab\u00a0d’agenda\u00a0\u00bb.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Voici le dernier barom\u00e8tre Ifop sur les priorit\u00e9s des Fran\u00e7ais.<\/p>\n\n\n\n

Chacun peut constater que les politiques de sant\u00e9, d’\u00e9ducation, voire de lutte contre l’inflation, b\u00e9n\u00e9ficient d’une exposition m\u00e9diatique moindre que les questions des retraites, de l’immigration, de la fiscalit\u00e9 ou des conflits internationaux.<\/p>\n\n\n\n

C’est \u00ab\u00a0l’agenda\u00a0\u00bb, et non les priorit\u00e9s, qui dicte ce sur quoi les politiques se positionnent et sont \u00e9valu\u00e9s par l’opinion.<\/p>\n\n\n\n

Au niveau national, il est largement d\u00e9termin\u00e9 par les contraintes des m\u00e9dias audiovisuels. Les chaines infos bien sur, mais aussi les reels que les politiques produisent eux-m\u00eames sur les r\u00e9seaux sociaux. Ces contraintes, ce sont notamment la n\u00e9cessit\u00e9 de r\u00e9pondre simplement dans un temps court, d’adopter des positions clivantes qui marquent votre territoire, et de faire appel \u00e0 l’\u00e9motion plus qu’\u00e0 la raison.<\/p>\n\n\n\n

L’id\u00e9e \u00e0 retenir ici, c’est qu’il ne suffit pas d’avoir les meilleures r\u00e9ponses aux probl\u00e8mes les plus urgents pour gagner une \u00e9lection. Il faut qu’on en parle, qu’elles soient au c\u0153ur du d\u00e9bat \u00e9lectoral.<\/p>\n\n\n\n

Il faut qu’elles soient \u00ab\u00a0\u00e0 l’agenda\u00a0\u00bb.<\/p>\n\n\n\n

Vos propositions doivent servir \u00e0 b\u00e2tir un message compr\u00e9hensible, diff\u00e9renciant et concernant.<\/p>\n\n\n\n

Il existe des outils pour cela mais c’est ici que s’ach\u00e8ve le spoiler<\/p>\n","protected":false},"excerpt":{"rendered":"

Petit spoiler de la formation \u00ab\u00a0media training\u00a0\u00bb que je dispense actuellement \u00e0 des candidats aux \u00e9lections municipales, pour illustrer la notion 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